I was doing some errands earlier this evening (Toronto time) … While I was in the car, the all-news station (680news) I had on played some of Steve Jobs’ 2005 commencement address to Stanford grads. As I listened, and later re-read my own blog post on discovering the same address, I’m struck on the event of his passing by the importance of valuing every experience in life. In Jobs’ case, he eventually leveraged his experience with calligraphy to design the typography for the Apple Mac – after a ten-year incubation period!
I think it’s time to read that Stanford commencement address again …
RIP Steve – and thanks much.
Canadians are faced with the ongoing reality of iPhone envy.
And although we’re not alone, the iPhone feels so close …
Therefore, in the interim, I’m living vicariously by channeling experiences from those in the US.
I recently asked a tech-savvy, former-coworker, who actually has an iPhone: “How do you like your iPhone?”
Here’s what he had to say:
My wife and I both bought an iPhone. She is madly in love with hers. I really like mine. Occasionally, email doesn’t work the way one would expect which can be frustrating. The problems are related to 1) yahoo.com problems, 2) timing issues of using pop or 3) cannot connect to edge/wifi. But it hasn’t dampened our overall satisfaction with the phone.
Also, I can’t get work email as our exchange server doesn’t have IMAP enabled, but that’s cool since I don’t want work email on my personal phone. 🙂 Everyone who see’s the phone oohs and aahs about it even if they don’t realize that its an iPhone. It just has a really slick appearance to it. In particular, when you bring up photos or a web site and you turn the phone and the picture automatically reorients itself and then you use gestures to move around or to move to the next picture and resize the picture, they REALLY get excited.
Mostly, I just appreciate it because the interface works the way you would expect/want it to.
It is definitely 1.0. Can’t wait for 1.1 both to fix small issues and to see what features it brings along!
I heard rogers is supposed to carry it, but there have been issues in the negotiations.
The iPhone’s out!In no specific order, here are ten tips for competitors:
- Reaffirm your position. In the best-case scenario, this requires you to provide evidence or facts that your business is great. RIM provided a text-book example by boasting better-than-anticipated profits, a stock split and a new product offering the day before the iPhone was released. Nice work. Excellent timing.
- Ride the marketing tsunami. You have the market’s ear, so it’s an excellent opportunity to be heard. Take advantage of it. Again, RIM’s day-before triple play provides an excellent illustration.
- Flaunt the imperfection. Apple likes to make a big splash. And although the iPhone will offer a lot on day one, it doesn’t have it all. This presents an excellent opportunity to showcase the iPhone gaps addressed by your offering. For example, Helio will tell you that the iPhone doesn’t provide a chat functionality whereas their Ocean does.
- Engage in coopetition. In some cases, it makes sense to juxtapose cooperation and competition. This results in coopetition, and examples of it abound. Although I wouldn’t expect Apple to be too receptive to a competitor’s advances at this time, it may still be possible to engage in a little gorilla coopetition. For example, iPhone competitors like RIM could offer feature/functionality enhancements to their desktop offering for Apple Mac OS X computers.
- Partner. Relative to Apple, RIM is small fry. (Forgive the hyperbole, I’m trying to make a point!) Through partnerships, however, RIM could reduce to topple the size imbalance. For example, a RIM-Google partnership could be interesting. With many of Google’s offerings already available natively for the BlackBerry, there’s an established starting point.
- Wire continuous improvement into your DNA. In other words, avoid the big splash. As captured by a recent item in Information Week, this is the Google way:
Google Apps, which includes Google Docs & Spreadsheets, Gmail, Google Talk, Google Calendar, and Google Start Page, received several other improvements Monday. This is in keeping with Google’s strategy of incremental product improvements, said Chandra, who noted that Google Apps had seen some 30 new features and updates in the four months since it was introduced.
The Google way works, in part, because the Internet, Web, etc., have been wired into Google’s DNA from the outset. So, although the continuous improvement sentiment has wide applicability, adaptation is likely required to ensure effective execution. In some ways, Dell’s just-in-time approach to inventory offers an analogous potential for continuous improvement in the production of computer hardware.
- Leverage the marketing tsunami. Arguably, the iPhone introduction is taking Apple into new markets with a new product. Of course, Apple has to some extent limited their exposure by making the iPhone a convergence play – Phone + iPod + Internet. This means they have both product and market experience they can readily tap. iPhone competitors can also leverage the tsunami from established products and markets to new ones. Perhaps more importantly, the presence of the tsunami that Apple has established means that others can progress systematically from an established situation to a new one. For example, a competitor could progress from an established product and market to a new market with the same product. Alternatively, the trajectory could be from an established situation to a new product for an established market. Such lower risk entrays have been primed by the iPhone tsunami, and iPhone competitors can progress towards new products for new markets incrementally.
- Balance awareness with distraction. This one is tough! You need to be aware of the iPhone, and all that that embodies, while at the same time not be distracted from your focus. By staying close to your customers, while being sensitive to the broader market that the iPhone and other products will drive, you will have the best prospects for ensuring success. In terms of something a little more concrete … Listen. If customers complain the your desktop software needs improvement, or that it takes too many clicks to navigate with your Web browser, listen. Listen and then address these issues as opportunities, one by one.
- Leverage your community. In the case of Apple, the community is so polarized that it’s been described as religion in the past. Although I haven’t studied it in a lot of detail, the Apple community appears to be a consequence of the cool and innovative way that Apple allows you to “Think different”. Engage with your community. Even though there are so many ways to do this, I don’t see enough vendors doing this.
Agree? Disagree? More tips? Please chime in.
For months now, many of us have been pitting the iPhone against some other device.
With the iPhone finally being launched later today (June 29, 2007), we’ll soon have an opportunity to collect some real data to quantify its introduction and progress.
Of course, it’ll be interesting to see how various markets, market segments, etc., respond to the iPhone.
It’ll be even more interesting, however, to monitor metrics that quantify the overall size of the market, market segment, etc.
Market share quantifies (via a relative percentage) how the pie is sliced.
Market size, however, quantifies in absolute terms (e.g., monetary), how big the pie is.
And that’s why, to some extent, it’s not surprising to hear Apple competitors (many of them incumbents in the marketplace) welcoming the release of the iPhone. In other words, they may concede (especially in the short term) market share to the iPhone. However at the same time as the market itself grows, these Apple competitors may also experience growth.
[Update: Are there any early indicators? Perhaps. On the eve of the iPhone release, RIM made a number of powerful announcements. Their profits are soaring, their stock is splitting and they’ve introduced a new product. Not a bad way to capitalize on Apple’s marketing tsunami around the iPhone! (And who said it was a marketing faux pas to make press releases late in the week!)]
At least in this respect, the iPhone certainly does appear to have the opportunity to drive the handheld market.
And that could make matters quite interesting!