The MFA is the New MBA: Illustrations by Steve Jobs and Apple

In March 2005, Dan Pink asserted “… the MFA is the new MBA”.
Why?

… businesses are realizing that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling. Thus the high-concept abilities of an artist are often more valuable than the easily replicated L-Directed skills of an entry-level business graduate.

I can’t think of a better illustration than Steve Jobs’ story of how the Mac became the first computer with beautiful typography.
And of course, true to form, Jobs illustrated Pink’s assertion more than two decades ago.
And since 1984, Jobs and Apple have made the illustration even more compelling with the current generation of Macs, the iPod, and most recently the iPhone.
Note-to-self: Look into MFA programs!

Aside: I’ve blogged previously about Pink’s book and its implications for displacing knowledge workers.
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2 responses to “The MFA is the New MBA: Illustrations by Steve Jobs and Apple”

  1. Bill Johnson says :

    Yea, who needs to know how to read a financial statement anyways.

  2. Ian Lumb says :

    In being interviewed by Seth Godin, Pink revisited the MFA is the new MBA theme: “… until recently, the business world didn’t much prize people with these kinds of skills. So if you wanted to do those things, you weren’t going to get paid much. Today, these right-brain types are much more in demand. That said, there are maybe fourteen people on the planet who are going to make a living as poets. But, again, there are maybe a million who can use their talents as poets in work as teachers, copywriters, bloggers, journalists, and other professions and business centered on creation.” See http://www.danpink.com/archives/2010/01/linchpin for the rest of the interview.

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