The iPhone’s out!In no specific order, here are ten tips for competitors:
- Reaffirm your position. In the best-case scenario, this requires you to provide evidence or facts that your business is great. RIM provided a text-book example by boasting better-than-anticipated profits, a stock split and a new product offering the day before the iPhone was released. Nice work. Excellent timing.
- Ride the marketing tsunami. You have the market’s ear, so it’s an excellent opportunity to be heard. Take advantage of it. Again, RIM’s day-before triple play provides an excellent illustration.
- Flaunt the imperfection. Apple likes to make a big splash. And although the iPhone will offer a lot on day one, it doesn’t have it all. This presents an excellent opportunity to showcase the iPhone gaps addressed by your offering. For example, Helio will tell you that the iPhone doesn’t provide a chat functionality whereas their Ocean does.
- Engage in coopetition. In some cases, it makes sense to juxtapose cooperation and competition. This results in coopetition, and examples of it abound. Although I wouldn’t expect Apple to be too receptive to a competitor’s advances at this time, it may still be possible to engage in a little gorilla coopetition. For example, iPhone competitors like RIM could offer feature/functionality enhancements to their desktop offering for Apple Mac OS X computers.
- Partner. Relative to Apple, RIM is small fry. (Forgive the hyperbole, I’m trying to make a point!) Through partnerships, however, RIM could reduce to topple the size imbalance. For example, a RIM-Google partnership could be interesting. With many of Google’s offerings already available natively for the BlackBerry, there’s an established starting point.
- Wire continuous improvement into your DNA. In other words, avoid the big splash. As captured by a recent item in Information Week, this is the Google way:
Google Apps, which includes Google Docs & Spreadsheets, Gmail, Google Talk, Google Calendar, and Google Start Page, received several other improvements Monday. This is in keeping with Google’s strategy of incremental product improvements, said Chandra, who noted that Google Apps had seen some 30 new features and updates in the four months since it was introduced.
The Google way works, in part, because the Internet, Web, etc., have been wired into Google’s DNA from the outset. So, although the continuous improvement sentiment has wide applicability, adaptation is likely required to ensure effective execution. In some ways, Dell’s just-in-time approach to inventory offers an analogous potential for continuous improvement in the production of computer hardware.
- Leverage the marketing tsunami. Arguably, the iPhone introduction is taking Apple into new markets with a new product. Of course, Apple has to some extent limited their exposure by making the iPhone a convergence play – Phone + iPod + Internet. This means they have both product and market experience they can readily tap. iPhone competitors can also leverage the tsunami from established products and markets to new ones. Perhaps more importantly, the presence of the tsunami that Apple has established means that others can progress systematically from an established situation to a new one. For example, a competitor could progress from an established product and market to a new market with the same product. Alternatively, the trajectory could be from an established situation to a new product for an established market. Such lower risk entrays have been primed by the iPhone tsunami, and iPhone competitors can progress towards new products for new markets incrementally.
- Balance awareness with distraction. This one is tough! You need to be aware of the iPhone, and all that that embodies, while at the same time not be distracted from your focus. By staying close to your customers, while being sensitive to the broader market that the iPhone and other products will drive, you will have the best prospects for ensuring success. In terms of something a little more concrete … Listen. If customers complain the your desktop software needs improvement, or that it takes too many clicks to navigate with your Web browser, listen. Listen and then address these issues as opportunities, one by one.
- Leverage your community. In the case of Apple, the community is so polarized that it’s been described as religion in the past. Although I haven’t studied it in a lot of detail, the Apple community appears to be a consequence of the cool and innovative way that Apple allows you to “Think different”. Engage with your community. Even though there are so many ways to do this, I don’t see enough vendors doing this.
Agree? Disagree? More tips? Please chime in.
For months now, many of us have been pitting the iPhone against some other device.
With the iPhone finally being launched later today (June 29, 2007), we’ll soon have an opportunity to collect some real data to quantify its introduction and progress.
Of course, it’ll be interesting to see how various markets, market segments, etc., respond to the iPhone.
It’ll be even more interesting, however, to monitor metrics that quantify the overall size of the market, market segment, etc.
Market share quantifies (via a relative percentage) how the pie is sliced.
Market size, however, quantifies in absolute terms (e.g., monetary), how big the pie is.
And that’s why, to some extent, it’s not surprising to hear Apple competitors (many of them incumbents in the marketplace) welcoming the release of the iPhone. In other words, they may concede (especially in the short term) market share to the iPhone. However at the same time as the market itself grows, these Apple competitors may also experience growth.
[Update: Are there any early indicators? Perhaps. On the eve of the iPhone release, RIM made a number of powerful announcements. Their profits are soaring, their stock is splitting and they’ve introduced a new product. Not a bad way to capitalize on Apple’s marketing tsunami around the iPhone! (And who said it was a marketing faux pas to make press releases late in the week!)]
At least in this respect, the iPhone certainly does appear to have the opportunity to drive the handheld market.
And that could make matters quite interesting!
I read a very interesting article in Scientific American last night.
The article introduces the concept of network coding.
In addition to sharing successes in areas such as multicast networking, the article suggests that network coding could revolutionize networking … and revolutionize could imply the eventual replacement of the current routing and switching-based paradigm.
As interest in network coding continues to develop, I hope that attention will be given to it as a vehicle for addressing the verbosity inherent in XML.
Next week, I’ll be attending CANARIE’s Network-Enabled Platforms Workshop: Convergence of Cyber-Infrastructure and the Next-Generation Internet in Ottawa. Although the workshop is described elsewhere, to provide a little context consider that:
The purpose of CANARIE’s Network-Enabled Platforms Workshop is to explore the development of and participation in network-enabled platforms by Canadian researchers and other interested parties. The workshop will be an important step towards the launch of a CANARIE funding program in this area.
Based on the agenda, I expect this will be a highly worthwhile event, and I am looking forward to it.
My contribution to the workshop will be a short presentation described by the following abstract:
Evolving Semantic Frameworks into Network-Enabled Semantic Platforms
Manager Network Operations
Computing and Network Services
A semantic framework has been successfuly developed for a project involving a network of globally distributed scientific instruments. Through the use of this framework, the semantic expressivity and richness of the project’s ASCII data is systematically enhanced as it is successively represented in XML (eXtensible Markup Language), RDF (Resource Description Formal) and finally OWL (Web Ontology Language). In addition to this representational transformation, there is a corresponding transformation from data into information into knowledge. Because this framework is broadly applicable to ASCII and binary data of any origin, it is appropriate to develop a network-enabled sematic platform that (i) facilitates integration of the enabling languages, tools and utilities that already exist, and (ii) identifies the key gaps that need to be addressed to completely implement the platform. After briefly reviewing the semantic framework in a generic way, a J2EE (Java 2 Enterprise Edition) based, work-in-progress proposal for a network-enabled semantic platform is forwarded.
I expect to be sharing more on this thread as it develops …
In so suggesting, I thumbed my nose at the BlackBerry (my existing mobile platform) and the highly anticipated iPhone.
I’m not down on the BlackBerry or the iPhone, I’m just impressed by the Lowest Common Denominator (LCD) effect of the POCP when combined with Jott. (Please see the Aside below for more on this LCD effect.)
Even though it’s only been a few months, my next-gen mobile platform has just improved significantly – and I haven’t lifted a finger or spent a $!
Enter flipMail from TeleFlip:
The Teleflip beta story At Teleflip, we love creating exciting and innovative services for our customers. Three years ago we introduced our original service that allowed you to send an email to a cell phone as a text message. That service is now called flipOut. Since we first introduced the service, millions of flipOuts have been sent.
We’re very excited to launch our new service called flipMail beta. flipMail allows you to get your email on your cell phone for free.* No new software, no downloads, no new phone necessary. It’s that simple. Because we’re in beta, we invite you to share your ideas, suggestions, and feedback about how we can make this new service even better.
* SMS charges may apply – this, of course, depends on your plan.
This means I have email on my POCP. It could even be a Jott-generated email!
Because this is an SMS-based offering on the POCP, SMS-based limitations do apply:
What is a fliplette?A fliplette is a text version of your email that we flip to your phone. fliplettes are limited to 120 characters each. When an email is longer than 120 characters, you receive a series of fliplettes.
On my BlackBerry, I have the native BlackBerry email client. In my case, this client is integrated with The University’s enterprise messaging platform (IBM LotusNotes). I also have a native client for GMail on my BlackBerry.
So, even on my BlackBerry, I can see the value in making use of flipMail for email services that are not available natively for the BlackBerry.
Aside on the LCD Effect
Nicholas Negroponte’s USD 100 laptop is an excellent example of an attempt to raise the bar of the LCD in developing countries.
Whereas this laptop is intended to “… revolutionize how we educate the world’s children …”, the POCP plus Jott and flipMail embraces and extends the connectivity possibilities for those that already have cell phones:
The international implications for the service are even more impactful, as Teleflip solves a significant issue by providing e-mail access to millions of cell phone users in emerging e-mail-developing countries. As many as 70 percent of the world’s current 2.5+ billion mobile phone users do not have access to the Internet or e-mail. By establishing a flipMail account through Teleflip, this large population will now have instant access to send and receive worldwide e-mails on their regular cell phones, and again, without any new software downloads, special mobile Internet plans, or any new hardware or devices. So their existing cell phone number will be their onramp to the worldwide e-mail network.
While such a platform could have an impact in developing nations, where cell-phone usage often eclipses land-line usage, the POCP++ platform may have a broader global impact.
And although the USD 100 laptop has WiFi (including wireless mesh) capabilities, it may also benefit from cellular-based connectivity. Such a possibility could be enabled by, for example, adding a Bluetooth capability to the laptop’s already impressive array of technical specifications. In other words, with Bluetooth on both the laptop and cell phone, there exists an alternate vehicle for minimizing the connectivity gap.
Negroponte’s vision for the USD 100 laptop is compelling.
POCP++ could be a part of it – or some other humanitarian effort.
In January of this year, I blogged that:
… it may be some time before Google Docs & Spreadsheets makes it to the Blackberry.
In striking contrast, this is highly unlikely to be the case on June 29, 2007, when the Apple iPhone is released.
- Google Docs & Spreadsheets is built on AJAX
- AJAX-enabled Safari will be available on the iPhone
- Ergo, Google Docs & Spreadsheets will be available for the iPhone
Last week I attended ORION’s 2007 Ontario R&E Summit.
Although there were a number of interesting presentations, particularly interesting were those from:
- Futurist, trends and innovation expert Jim Carroll
- Health innovator and professor Dr. Alejandro (Alex) Jadad
Grade 12 student Alexandre Harvey of Temiskaming Shores in northeast Ontario, used open source 3D modeling software to illustrate the results of his research in developing a method to naturally decontaminate wood waste at a recently closed forestry processing facility. The owners of the plant are proceeding with a detailed design phase to implement his findings, eliminating the need to ship waste water to southern Ontario for decontamination.
Some of the presentations are now available online.