In-situ Investment in India: A Key to Cisco’s Globalization Strategy

globeandmail.com reports:

… chief globalization officer at Cisco Systems Inc., [Wim] Elfrink is taking his wife, two daughters and the family dog from suburban Silicon Valley to Bangalore, India.

Why?

I just tell people that I want to be where the innovation is.

Elfrink and Cisco’s decision seems have support:

International business experts say Cisco’s executive migration is a shrewd move that should give high-ranking employees critical insight into one of the world’s fastest-growing economies.

This announcement is interesting on a number of levels:

  • It’s a gutsy move by a senior executive at one of The Valley’s most-prominent companies. And it follows on the heels of US concerns about outsourcing, and specifically to India.
  • It bears testimony to India’s rapid arrival on the technology scene in a very substantial way.
  • And though I’m no economist, it also underscores a shift in innovation from The Valley to Asia.

Even though Cisco isn’t the first to make moves like this, it will be interesting to see how this develops.

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