In-situ Investment in India: A Key to Cisco’s Globalization Strategy
… chief globalization officer at Cisco Systems Inc., [Wim] Elfrink is taking his wife, two daughters and the family dog from suburban Silicon Valley to Bangalore, India.
I just tell people that I want to be where the innovation is.
Elfrink and Cisco’s decision seems have support:
International business experts say Cisco’s executive migration is a shrewd move that should give high-ranking employees critical insight into one of the world’s fastest-growing economies.
This announcement is interesting on a number of levels:
- It’s a gutsy move by a senior executive at one of The Valley’s most-prominent companies. And it follows on the heels of US concerns about outsourcing, and specifically to India.
- It bears testimony to India’s rapid arrival on the technology scene in a very substantial way.
- And though I’m no economist, it also underscores a shift in innovation from The Valley to Asia.
Even though Cisco isn’t the first to make moves like this, it will be interesting to see how this develops.